A great way to advertise widely is through mobile marketing. Read on for some tips on how to use mobile marketing to your advantage.
QR codes should appear on every printed advertisement to meet the needs of those with high tech gadgets. That way, people using smart phones will be able to easily visit your web site for access to your special promotions or coupon offers. All of your brochures, cards, and catalogs should have QR codes on them. Someone may want to know more about your products, but can’t easily remember your website; QR codes solve this problem.
Mobile marketing is perhaps the most fickle of all the types of marketing as this customer base will change rapidly dependent on outside influences. Technology can drive business away, so you have to be on top of every new release out there if you want to remain competitive.
You should take steps to make certain that your text messaging campaign does not send messages to customers in the early morning or late night. This can be an annoyance and turn-off for many consumers, no matter how much they enjoy your product.
Use what you learn from your mobile marketing campaigns. Before quickly moving on to the next promotion, see where you can improve from the last one you attempted. You should measure your campaign success by its effectiveness over a long period of time, rather by the sales it generates. Use this formula to be successful with a new campaign for years to come.
Aim high in your advertisements and seek out that hook that will catch the “viral” wave. They may pass it along and increase the reach of your mobile marketing.
Even though a lot of folks are already doing Internet texting through their phones, not all of your followers will understand the lingo. Someone who cannot make sense out of what you are saying will get frustrated and not read your message.
Take advantage of dedicated short code. Keeping tight control over your brand is worth the extra cost. In addition, it gives you a measure of legal protection.
Realize that those on a mobile device won’t be able to navigate a complicated site very well. Keep your mobile sites especially simple and easy to maneuver, since even sites that are quite easy to use on a computer can be a challenge on a mobile.
Be honest with your customers about the service. No one wants to be spammed. Allow them to opt in or out of your service. Because SMS requires access to the notification system of a user’s mobile device, it can have disastrous results if abused or used inappropriately. Using this type of marketing can feel intrusive to your customers if you are not careful. This is why it is so important to only target your SMS campaign to customers who have agreed to receive messages. You should also stick to a limited number of messages per month. By keeping your promises, you will help to build trust with your customers.
Use your conventional website to advertise your mobile site. An easy way to direct traffic towards your mobile apps or sites is to have an ad for them displayed on your website. When readers view your traditional website, make it clear that you have a mobile app that they can use from anywhere.
Your advertising can always be improved. And keep close tabs on your primary competitors! Use the advertising tips discussed here to gain a competitive edge in your market arena.