As long as you are familiar with the pros and cons and dos and don’ts of using mobile devices as a promotional tool, mobile marketing can prove to be an exciting venture that improves your overall marketing strategy. If used effectively, it can significantly increase your business’s visibility. The following tips can get you started on the road to success with your mobile marketing campaign.
Begin by building up your mobile marketing database. Avoiding just adding cell phone numbers to your mobile marketing database. You must get their permission prior to adding them in your database. You can do this by having your customer fill out a web form, or by having him text you using a specified code that you had provided.
Do not pester your clientele with pointless messages. Always make sure that what you’re messaging them about is relevant and important. Nothing will crash your marketing campaign faster than annoying your customers with random things. Your customers expect useful information from you, not the sort of funny texts a friend would send them.
For the most technologically savvy customers, include QR codes on all printed advertisements. This is an easy way for people with smart phones to access your website and/or coupons. You should put the QR code everywhere: catalogs, brochures, posters, business cards, and any other printed materials you use. If a customer wants to know more about your business, a QR code is a way that they can do that instantly.
It is important to get right to the point in your mobile marketing efforts. Keep your offers brief and simple to understand. Get your message across to them as soon as you can; they need to know what you are trying to say.
You must learn to say a lot with just a little when you are building your mobile content. It is unacceptable to include wordy product descriptions and endless chains of landing pages that do nothing to enhance users’ experiences. You have to get right to the point and make it short when using mobile marketing.
Examine what techniques your competitors are using via mobile marketing. Follow them on Facebook and Twitter. You must seek ways to differentiate yourself from the competition.
You should always establish a home base for your mobile platform. Your efforts should include driving new folks to your home base and staying in touch with folks that already use it. Do not rely on the mobile campaign alone; develop and design your home base for your customers.
Avoid texting your customers during odd hours, such as early mornings or late nights. Nobody likes to be bothered with advertising late at night or early in the morning, no matter how much they are into your product.
Learn how mobile devices work so that you can design your site and ads accordingly to be an effective mobile marketer. Go out and use as many electronic mobile-devices as you can so that you can get a feel of what your customers will be doing.
Although many mobile users actively send text messages and use their phones to check their email, not everyone is familiar with popular acronyms. If your target audience can’t understand your advertisements, you are wasting your marketing budget.
Make it easy for the recipient of your ad to forward to friends and family and chances are, they will. Before you publish your promotions, assure they are easy to forward. If you give incentive to forward you will have even bigger returns on your mobile advertising investment.
You could get more exposure by creating mobile apps. Make sure you offer apps that your customers would find useful. If your app is something dumb or just duplicate information that could be found on your website, it’s just going to languish on the app store, unloved.
Split test the mobile capabilities your site. User convenience and functionality testing is as crucial for mobile pages as for sites viewed online via desktops. Create two different landing pages (A&B) to see which is more effective for conversions. Keep whichever page is more successful.
An SMS mobile marketing strategy will work best if you include an opt-in system and be forthright about the quantity of texts that you intend to send each month. If SMS messages are done improperly it can harm your business because of the close tie-in with the notification system of the mobile device. Most people will get tired of receiving messages from you if you intrude too often. So make sure you opt customers into receiving your SMS marketing and stand by a maximum amount of texts you will ever send in a month. If you go over your stated limit, customers may feel you are dishonest.
You can encourage customer participation and enhance your brand recognition with QR codes. These codes are an easy and popular way for businesses to give their customers special discounts and coupons, or even share promotions with them. All they need to use your QR codes is a cell phone. These codes, once implemented into your mobile marketing, can quickly increase your customer base.
Use your own webpage to your advantage. Advertise your mobile applications on your desktop website and drive traffic to the mobile platform. This way, customers are able to conduct business with you from their cell phone.
Purchase dedicated short codes rather than sharing them. It can be expensive, up to 2k, but they will be yours. Your short code can lead people directly to your company. Using code sharing can cause legal issues, as well. Sharing a code makes you liable for anything other companies do to abuse the code.
There are a lot of things you can do with mobile devices to reach your target market. These tips are easy to apply to your mobile marketing strategy in a way that will be highly beneficial to you and your business.