Mobile marketing is defined in many different ways. It will mean different things to many different companies, and it can be applied in more than one way. The most basic definition is the use of mobile devices or cell phones as a medium to promote businesses. Here are some tips to see how your business can benefit from mobile marketing.
Don’t ever text message customers for no good reason. It is important that you have something topical and relevant to impart to your customers when you are taking up their time. There have been mobile marketing campaigns that failed because customers began getting random texts from a business. Customers demand information in the marketing texts they receive.
For the most technologically savvy customers, include QR codes on all printed advertisements. Anyone who has a smart phone can use the QR code to access your site or coupons. You should put the QR code everywhere: catalogs, brochures, posters, business cards, and any other printed materials you use. Including the QR code will help those customers who are truly interested about your service or products to quickly connect and gather more information.
When creating content for your mobile marketing campaign use short easy to understand messages. Get your message across quickly so customers are sure to absorb it.
You must learn to say a lot with just a little when you are building your mobile content. You need to avoid lengthy page content that just exists due to keyword stuffing, since it’s not saying anything helpful. Brevity is the crux of mobile marketing communications.
Have your friends or coworkers test the different elements of your campaign, such as emails or ads. You could even pay someone to test it for you if you want an unbiased opinion.
You always have the option of sharing apps with your customers, but were you aware that you can create the majority of these applications yourself? You could create your own personal app for your business which would be unique and would help make your mobile market thrive. There are many choices to make about app features; the possibilities are endless.
Although many people use their phones for texting, they are not necessarily familiar with the meaning of the abbreviations. If people can’t figure out what you’re trying to tell them, more than likely they will not pay any attention to what you are promoting.
Enhance your mobile marketing website by optimizing it for the search engine crawlers. Of course, you should optimize for Google first, because Google controls the mobile search market.
Try A/B testing with your mobile landing page. User convenience and functionality testing is as crucial for mobile pages as for sites viewed online via desktops. By creating an A & B version of your landing page, you can test effectively. Then when you find what works, add that to your end game strategies.
Mobile marketing is one of the newest and most exciting ways to promote a business, even if the definition is sometimes unclear and never set in stone. No globally accepted definition exists, though most will agree that mobile marketing includes using tactics that are compatible with cell phones. Hopefully this article has given you some good ideas for building your own definition of mobile marketing and your own effective mobile campaign.