Mobile marketing is a proven way to access an enormous and potentially untapped audience, for your products and services. Almost everyone today owns a mobile device, such as phones, tablets and other connected devices.
Don’t ever message customers without a reason. Every message you send them should be relevant and useful. Sending random messages to customers has been the downfall of many actual marketing campaigns. Customers do not want cutesy or witty texts they might receive from their close friends, they want useful information.
Enlist the help of friends and family to try out the effectiveness of intended advertising campaigns, mailings, websites and more. For an unbiased opinion, you could pay a tester.
Watch the competition to see what techniques they use for their mobile marketing to get an edge on them. You must be unique from your competitors.
To have a successful standalone mobile platform, you must have a home base. Being mobile is a way to urge people to check out your home base, and also to stay in contact with those customers who are already avid visitors at your home base. Your business should be focused around your home base, not around your mobile platform. The two of these should complement each other.
Maybe you’ve thought about offering a free app for your customers, but thought it would be too difficult. Luckily, some applications are really easy to make. If your business designs it’s own app, you can step up your mobile marketing campaign and compete with the big boys. There is a ton of variety to choose from, which will help you customize your app to the fullest.
A short, dedicated code is best. The price tag is higher, but this will help to protect your brand. It also allows you to have a little legal coverage.
Make it easier for one recipient of your mobile marketing ad to send it and they probably will! Make certain that promotions are easy to forward or include an incentive to boost your ads.
It’s important to take into account that mobile device users who are viewing your website are not going to be able navigate as easily as computer users. If you ensure your mobile marketing site is user friendly to both home computer users and mobile users, it will succeed, even if the page looks a bit simplistic on a home computer.
Utilize an A/B testing process on the homepage of your mobile site. This can help you understand what your visitors may be having trouble using or understanding. Create two unique versions of your landing pages (A & B), then determine which page your visitors prefer. You then can progress with your mobile campaign with the one that works best.
Make sure that you add mobile friendly directions and maps to your website. There are a lot of people that rely on mobile devices for getting navigational directions. Customers that can find you are customers that can buy from you. Make sure your content is able to be viewed on a mobile device. Linking to Google maps also looks good to search engines.
Do some research on your target market. Know what your target audience responds to before you start designing a mobile marketing plan. Are they more likely to use mobile devices than desktops? Do you know what operating systems their phones use? Learn about your potential audience, and you’ll be better able to reach them.
Have mobile friendly maps showing your physical location to bring in local prospective clients. Such maps let people easily find nearby businesses like yours when they need it.
Promote your new mobile marketing campaign as a means of gaining access to exclusive offers and special savings. Advertise your mobile campaign in your traditional marketing methods such as your social networks and your website. By presenting your campaign in a helpful manner, your readers are more likely to sign up. Present your mobile campaign as a great way to have fun and stay informed of special offers.
When sending out a mobile marketing message, include a promotional code. A consumer is more likely to respond to mobile marketing efforts if they are offered something.
Integrate your mobile marketing with other similar media that is available on the web. Create content that meshes well with the mobile homepage, and link to everything that might help draw visitors and get them more involved. You will increase your sales if visitors are able to be active on your site.
Include a variety of marketing messages simultaneously to offer more detailed facts and descriptions about upcoming events. For example, use a direct mail campaign to inform customers of an upcoming sale. Follow up at least a few days before the sale with an email, then an hour in advance of the sale, follow up again with a text message.
Use multiple tools to promote your mobile campaign. Facebook, Twitter and your own website are popular choices for mobile marketing, but don’t forget to do promotions in your physical store location, if there is one, This is a good way to maximize your campaign efforts, and to reach as many potential customers, and give them the chance to take advantage of special offers.
Using Multimedia Messaging Service, otherwise known as MMS, you can send out coupons or customer loyalty rewards. Offer promo codes with your coupons. The codes are then linked to your mobile site by using a tracking code. Sending coupons via MMS is an effective marketing strategy that will appeal to both new and old customers. They serve as a way to obtain new customers, and provide bonuses for loyalty.
Mobile marketing will continue to grow as the demand for mobile devices continues to increase. Mobile marketing will soon become the fastest way to reach your customers. Using the suggestions listed here, you have the potential to become one of the forerunners in the mobile technology revolution. Just go for it!