Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Do not contact your customers just for the sake of contact. When messaging clients, make sure you have something interesting to say. You do not want to fail because you send random messages. Customers need quality information from your mobile marketing.
Ask your friends to test your campaign before you make it public. If you need unbiased opinions, you can hire testers.
Changes within your industry and market are inevitable, which means that your total subscriber base is never fully secured. Mobile is still an evolving market, so technology trends can shift the market rather quickly. Know this and account for it.
Avoid sending texts early in the day or too late at night. Even your very best customer will be irritated by receiving a text message in the early morning or late at night, no matter what the message says.
Remember that it’s real people that you are messaging so treat them with the respect they deserve. Be sure to follow appropriate behavior when call someone’s cell phone and make the conversation short and to the point.
Giving your mobile marketing ad viewers an opportunity to provide feedback can help you see how your campaign is doing, and help you build customer relationships. There may be many people saying go away or say that they want something more, but having customer guidance is too important not to pay attention to every chance you get.
If you have any social websites that promote your business, make sure you include a corresponding link on your business homepage. This will make it easier for your customers to find you. They are unlikely to search for your social presence, but if you include a link, they can easily find the page.
It may be harder for people to navigate your website if they are doing so on their mobile device. Keep your mobile sites especially simple and easy to maneuver, since even sites that are quite easy to use on a computer can be a challenge on a mobile.
Give yourself more than one option when creating your landing page. Test every aspect of each page. Figure out which page has the highest success rate among the various browsers and go with that option. Make two distinct versions labeled A and B of your landing page, then test extensively to see which of the two lands you the most sales. Then when you find what works, add that to your end game strategies.
Use mobile-friendly maps and driving directions on your site. Lot of people use their phones to help them navigate to their destinations. Make yourself accessible to them. Ensure that your maps can be easily read on the small screen of the average mobile device. Give your customer access to precise directions by including a built in Google Maps link.
Mobile marketing is less about expanding your customer base than it is about maintaining the customers you already have. Existing customers will have a better reaction to texts than new ones. It is not unusual for a new customer to perceive a mobile message as spam.
Get people in your store by posting mobile-friendly maps to your site. Customers searching for a real location will be able to quickly and easily access your store information and address.
For a great way to bring in customers and help your brand become more well-known, use QR codes in your campaigns. QR codes can help you share coupons, discounts, and other promos. They are easily captured through a cellphone and they are very easy to use. QR codes are just one more way to engage customers on a more personal level.
Offer relevant information. You may be excited to add mobile marketing to your business strategy, but make sure to stop and consider the purpose of your content. You should use your mobile campaign to deliver news and deals that your customers want to have. It is important to remember that you are sending out information or making information available to a person who is spending time reading it. Always imagine receiving what you are sending out to maintain awareness of the person at the other end of your business marketing.
Usability tests can be very valuable in predicting the potential for success in your mobile marketing campaign. If your messages don’t have the desired effect, your marketing campaign will be pointless. Gather the impressions of friends and coworkers before you send your message to your customers, too.
Get yourself short codes that are dedicated as opposed to sharing them. You can actually link it to your brand, the only thing is it’s kinda pricey, $2,000 prices. Eventually, people will learn your short code which they will link to your company. The price is more than justified because it allows you to sidestep costly legal battles. If the company that shares the code engages in unethical practices, you may be in trouble as well.
Mobile marketing gives you instant access to a large audience, but you should never abuse the privilege. If you are relatively inexperienced with mobile marketing, use these guidelines methodically to produce the desired results. New customers, leads, and business will result from your new mobile marketing methods.